Privacy Policy
Last Updated: March 19, 2026
1. Introduction
WholeHome ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect personal data when you use our website at www.wholehomemanager.com and our home management services (collectively, the "Services").
We have drafted this policy in accordance with the Maryland Online Data Privacy Act (MODPA) and applicable federal privacy law. Please read it carefully. By using our Services, you acknowledge you have read and understood this policy.
2. Personal Data We Collect
We collect the following categories of personal data:
Information you provide directly:
Full name
Email address
Phone number
Home address
Payment and billing information (credit/debit card details, billing address)
Information collected automatically when you visit our website:
Cookie identifiers and session data
Browser type, device type, and operating system
Pages visited, time spent on pages, and referring URLs
IP address and approximate location derived from IP
We use cookies on our website solely to understand how visitors use the site and to support targeted advertising. We do not deploy tracking cookies within our service platform or mobile environment. See Section 7 for more information on your cookie choices.
3. Sensitive Personal Data
Certain information you provide specifically, home care needs that relate to physical accessibility or disability accommodations may constitute sensitive personal data under applicable law. We collect this information only to the extent necessary to deliver appropriate services to you.
We will not collect sensitive personal data without your consent, and we will not use it for any purpose beyond service delivery.
If you believe any information you have shared with us qualifies as sensitive and you wish to withdraw consent for its use, please contact us at info@wholehomemanager.com.
4. How We Use Your Personal Data
We use your personal data for the following purposes:
Service delivery and account management:
Creating and maintaining your WholeHome account
Scheduling, coordinating, and delivering home management services
Processing payments and sending receipts and invoices
Communicating with you about your services, appointments, and account
Marketing and advertising:
Sending you promotional communications about WholeHome services (you may opt out at any time)
Serving targeted advertisements based on your use of our website and interest in our services
We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.
5. How We Share Your Personal Data
We share personal data only in the following circumstances:
With service providers who help us deliver our services. We work with third-party vendors — such as scheduling tools, payment processors, and communications platforms — who access your data solely to perform services on our behalf. These providers are contractually obligated to protect your data and may not use it for their own purposes.
With your consent. We will share your data for purposes beyond those listed here only with your explicit consent.
For legal compliance. We may disclose your data if required by law, regulation, legal process, or governmental request, or to protect the rights, safety, or property of WholeHome, our users, or others.
We do not sell your personal data. We do not share your personal data with data brokers, advertising networks, or any third party for their own marketing purposes.
6. Data Retention
We retain your personal data for as long as your account is active or as needed to provide services. We also retain data as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymize it in a secure manner.
Payment information is retained only as long as required by our payment processor and applicable financial recordkeeping requirements.
7. Cookies and Targeted Advertising
We use cookies on our website to analyze traffic and usage patterns and to support targeted advertising. Cookies are small text files placed on your device when you visit our site.
Types of cookies we use:
Analytics cookies Help us understand how visitors use our site so we can improve it.
Advertising cookies Used to deliver advertisements that may be relevant to your interests based on your browsing behavior on our site.
Your choices. You have the right to opt out of targeted advertising at any time. You can exercise this right by using the opt-out mechanism available on our website, or by adjusting your browser settings to refuse or delete cookies. Note that opting out of targeted advertising does not prevent us from showing you general advertisements, and some site features may function differently without cookies.
We honor opt-out preference signals including Global Privacy Control (GPC) where technically feasible.
8. Your Privacy Rights
Regardless of your location, we provide the following rights to all WholeHome users. Maryland residents may have additional rights under MODPA.
Right to know. You may request a copy of the personal data we hold about you and information about how it is used and shared.
Right to correct. You may request that we correct inaccurate personal data we hold about you.
Right to delete. You may request that we delete the personal data we hold about you, subject to certain legal exceptions.
Right to data portability. You may request your personal data in a portable, readily usable format.
Right to opt out of targeted advertising. You may opt out of the use of your personal data for targeted advertising at any time using the opt-out tool on our website.
Right to non-discrimination. We will not discriminate against you for exercising any of your privacy rights. Exercising your rights will not affect the quality or availability of services provided to you.
How to submit a request. To exercise any of the rights above, contact us at:
Email: info@wholehomemanager.com
Mail: WholeHome Concierge, 574 Ritchie Hwy Suite E #182 Severna Park, MD
We will respond to verified requests within 45 days. In some cases, we may request additional information to verify your identity before fulfilling a request.
Right to appeal. If we decline to act on your request, you have the right to appeal that decision. To appeal, contact us at info@wholehomemanager.com with the subject line "Privacy Request Appeal." We will respond to appeals within 60 days and will inform you of any further recourse available to you, including the right to file a complaint with the Maryland Attorney General.
9. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal data against unauthorized access, disclosure, alteration, and destruction. Payment data is handled by PCI-compliant third-party processors and is not stored on our systems.
No security measures are perfect. In the event of a data breach that affects your personal data, we will notify you as required by Maryland law.
10. Children's Privacy
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected such information, please contact us at info@wholehomemanager.com and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. For material changes, we will provide a more prominent notice, such as an email notification to the address associated with your account. Your continued use of our Services after any update constitutes your acceptance of the revised policy.
12. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, please contact us:
WholeHome Concierge
574 Ritchie Hwy Suite E #182
Severna Park, MD
Email: info@wholehomemanager.com
This privacy policy was prepared for informational purposes and should be reviewed by qualified legal counsel before publication to confirm compliance with the Maryland Online Data Privacy Act and all other applicable laws.